Google Business Profile: The Checklist for Durham Region Small Businesses

Your Google Business Profile (GBP) is one of the most important free tools for getting found online — especially for Whitby and Durham Region small businesses. In 2025, local search competition is higher than ever, and a fully optimized GBP can make the difference between showing up in the coveted local 3-pack... or not being seen at all.

Why Your GBP Matters

When someone searches for your services in Whitby, Ajax, Oshawa, or Pickering, your GBP listing is often their first impression of your business. A strong profile increases clicks, calls, and visits — and sends trust signals to Google.

The 2025 GBP Optimization Checklist

1. Accurate NAP (Name, Address, Phone)
Make sure your business name, address, and phone number exactly match what appears on your website and across all online directories. Even small differences — like “Street” vs “St.” — can cause confusion for Google and hurt your local rankings. For Whitby and Durham Region businesses, consistency across local directories like Yelp, Bing Places, and the Durham Directory is key.

2. Primary & Secondary Categories
Choose the most specific business category possible to help Google match your profile to relevant searches. For example, instead of just “Marketing Agency,” a Bloomtools Durham listing could use “Website Designer” or “Internet Marketing Service.” Adding a secondary category like “Web Hosting Service” can help capture additional relevant searches.

3. Business Description
Write a clear, engaging business description that naturally includes local keywords. Instead of generic phrases, mention your location and services — e.g., “We provide custom website design and SEO services for small businesses in Whitby, Oshawa, Ajax, and across the Durham Region.”

4. High-Quality Photos
Upload professional, high-resolution images that showcase your team, your work, and your business location. Seasonal updates — like fall decor or winter promotions — keep your profile fresh and relevant. Behind-the-scenes shots can also build trust with potential customers.

5. Google Posts
Use Google Posts at least once per week to share updates, promotions, events, or blog links. These posts appear directly in your profile and can help drive clicks to your website. Posting about local events or Whitby/Durham promotions can increase engagement.

6. Reviews
Ask satisfied customers to leave a review on your Google profile. Make it easy by sending them the direct review link. Respond to all reviews — good and bad — within 24 hours. A timely, professional response shows potential customers you value feedback and engage with your community.

7. Services/Products List
Fill out your services or products section completely, with clear descriptions and pricing where appropriate. If you serve multiple Durham Region communities, mention them in your descriptions to improve local keyword relevance.

8. Operating Hours
Keep your hours accurate year-round, including special holiday hours. An incorrect schedule can frustrate customers and lead to negative reviews. For seasonal changes, update your hours early so they appear in search results before customers start looking.

Boosting Visibility Beyond GBP

A well-optimized profile works best when supported by:

• Consistent local citations (Yelp, Bing, Apple Maps)

• Updated website content with location-specific keywords

• Positive review growth month over month

Want your GBP to drive more leads? Bloomtools Durham helps local businesses optimize and maintain their listings for lasting results. Contact us today.